Headlines are essential to an entire spread. They are the first copy that the readers see and are attention grabbers. A headline is made up of two parts: a teaser and a teller. The teaser visually and/or verbally attract readers while the tellers provide brief information on the topic. You can use different types of hooks in your teaser, including puns, onomatopoeia, alliteration, and homonyms. The forms of headlines are:
- Kicker (one line of secondary above primary)
- Wicket (two or more secondary lines above primary)
- Tripod Pattern (two or more secondary lines beside primary)
- Hammer Pattern (one or more secondary lines below primary)
I tried making a headline of my own using a hammer pattern with a pun teaser. This is what I came up with:
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